NMIMS Internal Assignment - Corporate Social Responsibilities - Dec 2016

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NMIMS Internal Assignment - Corporate Social Responsibilities - Dec 2016

Case Study

M/s Runners is a public limited company, manufacturing and distributing tyres across India. The company is now having a reputation with all the stakeholders for its quality product and timely service. The company’s profit has improved in the last few years. M/s Runners now establishes a new foundation KarmaChakra where they intend to help the members of the society. The company has hired you for conducting its CSR activities. You have suggested the management to support the “Swachh Bharat Abhiyaan” of the current government of India. The management has liked the concept and has asked you to prepare the following:

Question 1. Prepare a detailed implementation strategy for the selected CSR activity(10 Marks)

Question 2. How will you monitor, measure and report the selected CSR activity?      (10 Marks)

Question 3 a) Explain Carroll’s CSR Pyramid with reference to an example of any one companyof your choice.   (5 Marks)

Question 3 b) “It is government’s responsibility to do CSR and corporate should focus on profit” Explain your view on the same.    (5 Marks)

About Educator :

NMIMS is the first b-school to be accredited by aicte and was established in 1981. It got associated to Mumbai University with a desire of empowering students to contribute in the advancement of society and also to pass on knowledge by using new technology as well as upgraded knowledge.

Pathshala is India's best  Education Market place to search, manage, advertise, and sell, connecting students from everywhere across the globe to the dynamic, influential and knowledgeable teachers from diffrent parts of the country.
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