NMIMS Internal Assignment - International Marketing - Dec 2017

Teacher Name : Pathshala Admin

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NMIMS Internal Assignment - International Marketing - Dec 2017

Question 1Enlist key reasons why you feel that some domestically well established Indian  companies have gone International. Explain the complexity of International Management with reference to strategic disposition of any firm of your choice. (10 Marks)

Question 2. Describe the Concept Orientation options for international markets. Can international firms be segmented on this basis. Which option would you choose for MNC firm and Global firm and why? (10 Marks)

Question 3. It is said that the importance of International marketing today is shaped by the dynamic interplay of several driving and restraining forces.

  1. Identify and justify driving forces (5 Marks)
  2. Identify and justify the restraining forces, stating your comments and making your suggesting for each. (5 Marks)

About Educator :

NMIMS is the first b-school to be accredited by aicte and was established in 1981. It got associated to Mumbai University with a desire of empowering students to contribute in the advancement of society and also to pass on knowledge by using new technology as well as upgraded knowledge.

Pathshala is India's best  Education Market place to search, manage, advertise, and sell, connecting students from everywhere across the globe to the dynamic, influential and knowledgeable teachers from diffrent parts of the country.
The organisation has been giving instantaneous efforts to eradicate the distance, being the reason that thousand getting educated on virtual platforms at their own convenience.