NMIMS Internal Assignment - International Marketing - Dec 2017
Question 1. Enlist key reasons why you feel that some domestically well established Indian companies have gone International. Explain the complexity of International Management with reference to strategic disposition of any firm of your choice. (10 Marks)
Question 2. Describe the Concept Orientation options for international markets. Can international firms be segmented on this basis. Which option would you choose for MNC firm and Global firm and why? (10 Marks)
Question 3. It is said that the importance of International marketing today is shaped by the dynamic interplay of several driving and restraining forces.
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NMIMS is the first b-school to be accredited by aicte and was established in 1981. It got associated to Mumbai University with a desire of empowering students to contribute in the advancement of society and also to pass on knowledge by using new technology as well as upgraded knowledge.
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