NMIMS Internal Assignment - Marketing Management - Jun 2017

Teacher Name : Pathshala Admin

About Course:

NMIMS Internal Assignment - Marketing Management - Jun 2017

Question 1 Assume that you are planning to buy the first new car for the family. What will be the various stages involved in decision making process of a car? (10 Marks)

Case Study for (Q2 and Q3):

The demand for Green Tea has increased in the last few years. M/s ABC launches a new brand of green tea called as “Green Chai” and wants to sell its product in the Indian Market. “Green Chai” is available in tea bags with two flavours ie lemon and honey. Green Chai is naturally rich in antioxidants. The antioxidants help to reduce the harmful effects that stress and pollution may have on your body. The company wants to sell the green chai at 4 rupees each tea bag. It will be available in the size of 10, 20, 30 and 50 units pack size. The company is confused in finding the right market, right segments for “Green Chai”.

Question 2.You as marketing head of the organisation for Green Chai have been asked to prepare the report on type segmentation for “Green Chai”. (10 Marks)

Question 3. Answer on the basis of the case above:

  1. Prepare the targeting and positioning strategy for “Green Chai”. (5 Marks)
  2. Explain the promotion mix for “Green Chai”. (5 Marks)

About Educator :

NMIMS is the first b-school to be accredited by aicte and was established in 1981. It got associated to Mumbai University with a desire of empowering students to contribute in the advancement of society and also to pass on knowledge by using new technology as well as upgraded knowledge.

Pathshala is India's best  Education Market place to search, manage, advertise, and sell, connecting students from everywhere across the globe to the dynamic, influential and knowledgeable teachers from diffrent parts of the country.
The organisation has been giving instantaneous efforts to eradicate the distance, being the reason that thousand getting educated on virtual platforms at their own convenience.