NMIMS Internal Assignment - Strategies Management - Jun 2017

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NMIMS Internal Assignment - Strategies Management - Jun 2017

Question 1 Select any multinational corporation of your choice and explain various strategy levels of the same. Explain any two decisions taken at each level in an organisation. (10 Marks)

Case Study for Q2 and Q3

Question 2 Assume you are starting a new company “Indian Tourister” which will deal with manufacturing and selling of Bags of all types i.e. Hand Bags, Purse, Slings, Luggage Bag, Back packs, etc. The company will sell the bags of all sizes and will target male and female. The bags will be available online as well as company owned retail outlets. Frame the Vision, Mission, Goals, Objectives, Plans and Policies of the organisation “Indian Tourister”. (10 Marks)

Question 3 From the case above answer the following question:

  1. Explain the Mintzberg’s 5P strategy for “Indian Tourister” (5 Marks)
  2. Prepare a SWOT analysis for “Indian Tourister” (5 Marks)

About Educator:

NMIMS is the first b-school to be accredited by aicte and was established in 1981. It got associated to Mumbai University with a desire of empowering students to contribute in the advancement of society and also to pass on knowledge by using new technology as well as upgraded knowledge.

Pathshala is India's best  Education Market place to search, manage, advertise, and sell, connecting students from everywhere across the globe to the dynamic, influential and knowledgeable teachers from diffrent parts of the country.
The organisation has been giving instantaneous efforts to eradicate the distance, being the reason that thousand getting educated on virtual platforms at their own convenience.